Cape Town. Design Capital of The World. 2014.

Design Capital of The World. 2014.

Early yesterday morning, Cape Town was announced as 2014 World Design Capital, and Mayor Patricia de Lille was there to accept the title on behalf of Cape Town. Well done to everyone who has been involved and put so much work into the bid.

“It is an honour for me to be addressing you here today as mayor of the first African city to be named a World Design Capital. A city belongs to its people and it must be designed for and with them and their communities. For many years, people have been applying innovative solutions to our challenges. They have been using design to transform various aspects of life. But they have often been working without an overarching social goal in mind.

“The World Design Capital bid process and title have helped to bring different initiatives together and have made us realise that design in all its forms, when added together, creates human and city development,”

“The World Design Capital designation gives cities like Cape Town additional motivation to actively think of transformative design in development plans. We look forward to learning from other cities that are using design as a tool for transformation, including past winners Torino, Seoul and Helsinki and our fellow short-listed cities, Dublin and Bilbao. We are honoured to have been considered with them.” De Lille said.

I Heart Lego

Lego - Build It.

TCH ACCESS agency’s collaboration with the world’s best brands and ad agencies continues. We are working on a number of fun projects and right now we are obsessed with LEGO.

LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.


In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.

LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.


In the world of social media, this kind of attention is priceless. People will notice, photograph, tweet, facebook and youtube this to their networks when they see one of these fun creations.

The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”


We are not talking about theme parks, we are talking about car parks. A Darth Vader with his light saber waiting for you in the underground garage — perhaps to your favorite shopping centre, sports facility or night club. He will raise or lower his saber depending on how you behave. Incredible opportunities to add sound as well.

Or a gigantic R2D2 as a gateway, or LEGO light fixtures or a road or bridge painted to look as if it were covered with LEGO bricks. Or a friendly, gigantic Smurf to brighten up an event in a park.


The extension of this type of street-level promotion to websites, video, in-store promotions and advertisements is natural, yet the main thrust comes from the consumers who will react with delight. Can you imagine seeing one of these for the first time and NOT telling anyone? - Bill Tikos